Never Stop Her.

Camilla Moroni

Camilla Moroni was born to climb. Raised in Liguria by parents who themselves are avid climbers, it was never going to be any other way. And since her first visit to the local crag as a one-month-old baby, climbing has been a key part of Camilla’s life.  

As a sport climber, she’s already achieved success on the global stage.
But for Camilla, the close-knit community around climbing is every bit as
important as the sport itself.

From her earliest memories of local boulder spots and climbing gyms,
she has always felt welcome.

“I have been climbing since I can remember
so I feel completely at home within
in the community.”

“I have been climbing since
I can remember so I feel
completely at home within in the community.”

As a sport climber, she’s already achieved success on the global stage. But for Camilla, the close-knit community around climbing is every bit as important as the sport itself.

From her earliest memories of local boulder spots and climbing gyms, she has always felt welcome.

CLIMB YOUR OWN WAY

One of Camilla’s favourite things about climbing is that there is no right and wrong way, only your way. “Men and women can send the same boulder, but each will do so in their own way,” she explains. “There are always multiple ways of dealing with the same challenge and in this way, climbing is perfect metaphor for life.”

One of Camilla’s favourite things about climbing is that there is no right and wrong way, only your way. “Men and women can send the same boulder, but each will do so in their own way,” she explains. “There are always multiple ways of dealing with the same challenge and in this way, climbing is perfect metaphor for life.”

ANXIETY INTO POSITIVITY

Now an experienced competition climber, Camilla has learnt how to cope with
pressure. But it’s not easy. “I’m able to transform my anxiety into positive
tension. In the future, I want to share these experiences I’ve had with
younger girls getting into climbing as I know the pressure can put some
people off competition.”

Now an experienced competition climber, Camilla has learnt how to cope with pressure. But it’s not easy. “I’m able to transform my anxiety into positive tension. In the future, I want to share these experiences I’ve had with younger girls getting into climbing as I know the pressure can put some people off competition.”

“When I train together with the boys, I like the healthy competition. We encourage each other to give our best, even in training.”

“When I train together with the boys, I like the healthy competition. We encourage each other to give our best, even in training.”

Never Stop Her.

Not a demand to those who standing in our way.
But a message from those paving it.

Three simple words, and so much more.
Words of encouragement. Votes of confidence.
Heartfelt assurance that you can do this.

No race too long. No move too hard.
No pressure around you. No ceiling above you.

Take it from us. There are no limits.
Save for the ones you set yourself.